There are thousands of wedding planner business ideas out there, and endless ways to promote your business. It can quickly get overwhelming, especially when it comes to social media. How do you beat the algorithm to grow your business?
When it comes to social media platforms, there are the big leagues that every wedding planner should use: Facebook, Instagram, and Pinterest. We all know this.
But were you aware of just how many people use social media and how to really tap into that huge number?
Find out the best social media tips for wedding planners below!
Why You Need Social Media to Market Your Business
Social media is an integral part of the marketing world, as well as our daily lives. It’s how businesses reach customers, how influencers make a living, and how people share their day-to-day lives in myriad ways. It’s also a great tool to get your wedding planning business out there.
According to research by Global WebIndex, “There are now 4.20 billion social media users around the world. This figure has grown by 490 million over the past 12 months, delivering year-on-year growth of more than 13 percent. The number of social media users is now equivalent to more than 53 percent of the world’s total population.”
That’s a lot of people. Facebook still reigns supreme in terms of social media sites, according to data collected by Smart Insights, with over 2.8 billion users. Instagram trails behind with 1.3 billion and Pinterest with 478 million..
TikTok is climbing the ranks quickly, with 732 million users in 2021, and may become a surprisingly helpful platform for wedding planners in the future. Especially for those with some video editing skills.
The Best Wedding Planner Business Ideas All Start On Social Media
Wedding planning is a very visual medium, and as such, that is where your focus should be when it comes to choosing which platforms to use. Each major platform has its pros and cons, however. Understanding your target clients will help guide you about which platform to put more energy into than others.
The world’s most popular social media platform, Facebook skews a bit older these days, but wedding planning groups are a great resource not only for information, but potential clients as well. Build out your page and create a group to go along with it, to encourage discussion and a sharing of ideas.
This will give you a great base to begin with and make it easier for potential clients to not only find you, but to engage with you in an easily accessible professional manner.
- Pros: The most popular platform with a range of engagement opportunities from pages to groups, a marketplace, and easy to understand and use ad services.
- Cons: The largest growing demographic are those ages 65 and older. Not exactly the wedding planner’s target audience. That said, according to advertisemint.com, 84 percent of US Millennials are active users on Facebook, with Generation X around 74 percent.
- Best Day to Post: Thursday – Sunday, in the afternoon
Showcasing your work as a wedding planner on Pinterest is a great way to build up a clientele. Remember, we shop with our eyes. Pinterest is perfect for that and allows couples to build out boards of inspirational images and aesthetics they want for their big day. If they want a fall wedding, well, there’s a board for that. Same for a summer boho chic beach wedding.
While there is a small learning curve, many wedding planners agree that Pinterest is a must for their profession. Don’t forget to check out our guide to using Pinterest as a wedding professional.
- Pros: With its own wedding category, Pinterest is a must for any wedding planner. Brides flock to Pinterest to get inspiration and ideas. Pinterest also lets you link to blog posts, your website, or anywhere you connect your pin to. This makes it a great marketing and advertising tool.
- Cons: Pinterest isn’t quite as popular as it used to be, and many tags are flooded with unrelated images. However, if you are specific in your tags and make great pins, you can stand out from the crowd.
- Best Day to Post: Unlike other sites, the best time to post on Pinterest is actually in the morning. Peak time is 9 AM, but any time between 8 and 11 AM has high traffic potential.
Beautifully shot tablescapes and inspirational quotes are the makings of an Instagram wedding planner. This platform is often the frontrunner for wedding planners because of its focus on imagery. A lot of people shop by sight, and if they find a beautifully styled vintage wedding on your page, and that’s what they want, chances are they are going to book you.
There is an art to Instagram. Wedding planners should be dedicated in the curation of their feed as well as their hashtag research (more on that later!).
- Pros: Visuals are king here and Instagram has a variety of ways to showcase them, from posts to stories to reels.
- Cons: Instagram has a tricky algorithm and even missing posting one day can throw it off entirely. You need to be engaging with followers if you want them to engage with your content.
- Best Day to Post: taggbox suggests during major break times, like lunchtime and after work hours.
The Best Hashtags for Wedding Planners
Looking for social media-specific wedding planner business ideas? Hashtags are one way to drive traffic to your content. By including the right hashtags, you can get your posts in front of a number of eyes and even find them trending. It’s all a balance, however.
But, if you use a hashtag that is too popular and your content is going to get lost in a sea of posts. And on the flip side, use a hashtag that is too niche and the likelihood of it being discovered is pretty low.
According to SEO Design Chicago, some of the best hashtags for wedding planners to use on social media sites like Instagram, Twitter, and Pinterest are highly trafficked and very popular. These are a great way to have your content seen by as many people as possible. You’ll want to add more specific hashtags as well, to guide potential clients to your wedding planner business.
Without further ado, here is a comprehensive guide for hashtags to use when sharing on social media:
Wedding Planner Hashtags
Wedding Style Hashtags
Many couples will be coming to you with a specific style of wedding in mind. So, whether it’s boho chic or late night glam, you’ll want to attract your clients with images, blogs, and other content that is focused on specific styles. Which means, the more specific you can be, as well as varied, the more traffic you are going to bring in. Some examples are below.
- Beach: #beachbride #beachwedding #beachweddingideas
- Boho: #bohobride #bohowedding #bohoweddingideas #bohochicwedding #bohochicbride
- DIY: #diybride #diywedding #diyweddingideas #handmadewedding #handmade #diy #weddingdiy
- Elegant: #elegantbride #elegantwedding #elegantweddingideas
- Modern: #modernbride #modernwedding #modernweddingideas
- Outdoor: #outdoorwedding #gardenwedding #gardenweddingideas
- Romantic: #romanticwedding#romanticweddingideas
- Rustic: #rusticbride #rusticwedding #rusticweddingideas
- Vintage: #vintagebride #vintagewedding #vintageweddingideas
When featuring images of weddings you’ve planned or vendors you’ve worked with, you’ll want to curate your hashtags specifically toward what is in the picture or content.
- #weddingceremony #ceremony #ceremonydecor #weddingarch #weddingarbour #weddingceremonyideas #ceremonyideas #weddingaisle #ceremonyaisle
- #weddingcake #cakedesign #cakedesigner #cakeart #cakeartist #cakespiration #cakestagram #cakesofinstagram
Reception and Entertainment
- #weddingreception #receptiondecor #weddingcentrepiece #tablesetting #tablescape #placesetting #placecards #weddingreceptionideas #receptionideas #weddingband #weddingdj #weddingentertainment #weddingmusic #weddingplaylist #weddingsongs #weddingsong #weddingdance #firstdance
- #weddingdress #weddinggown #bridalgown #bridaldesigner #weddingfashion #weddingstyle
- #weddingflorist #weddingflowers #weddingbouquet #bridebouquet #bouquet #peonies #roses #flowerstagram #blooms #flowersofinstagram #flowerlovers #flowergram #floweroftheday
Photography and Videography
- #weddingphotographer #weddingphotography #weddingvideo #weddingvideography #weddingvideographer #weddingcinematography #weddingcinematographer
The Happy Marriage of Social Media and Wedding Planning
Just remember, social media can be a long game, especially when building up followers. However, with patience and a consistent posting schedule, as well as an understanding of which platforms to focus on, it can be your best friend.
Engagement is the biggest key, however, so make sure you are interacting with potential clients, even if it’s just congratulating couples’ posts on #weareengaged hashtags or in groups. So, when it comes to wedding planner business ideas, engagement is perhaps the most critical.
You never know, they might just click and find your page and become your next clients.