Whether you have clients planning a wedding on Pinterest or you’re looking at using Pinterest for business, this hyper-visual platform is a goldmine of inspiration and activity.
Ninety-three percent of pinners use Pinterest to plan purchases, and those same pinners tend to have a median income of $100,000. That’s a lot of buying-focused people looking for things to spend money on. And why shouldn’t they be spending money on you?
Wedding planners can use Pinterest to a very successful degree. All it takes is a little know-how, and understanding the audience you want to capture. Thankfully, we’re here to guide you through your options and perhaps inspire you to create a few pins yourself.
An Introduction to Pinterest for Businesses
For those not familiar with the platform, Pinterest is a site where “pins” are ideas, inspiration, and visual representations of what people search for. These pins get collected to boards, which are themed groupings of pins—think florals, make-up, dresses, and the like. Each pin can link back to something, typically a website. This is how businesses utilize the platform.
Essentially, you want your pins to get noticed by consumers, so that when they select your pin, they go to your site to find out more about it. Sometimes this can be as easy as a bride-to-be looking for altar decoration inspiration and coming across a boho chic design that she falls in love with.
When she clicks on the pin, it can point to a blog post about how boho chic is very in right now and how you have wedding packages based on that theme. Interested, she clicks on the link and maybe she will hire your services, all because of that one altar photograph.
Getting Started on Pinterest as a Wedding Professional
To get started, you need to create a profile, but not a typical personal profile. Go to Pinterest for Business to make a business profile. This will allow you to access statistics, launch ads, and give your profile some social standing.
Make boards for certain categories and themes. The more specific you can be, the better Pinterest will serve you. While general searches can be made, Pinterest recommends more specific keywords based on browsing and additional searches. Besides, this will help keep your pins organized.
One thing that will make your traffic explode via Pinterest is by making your site pinnable. This is done via the “Pin It” button, which you can install on your website. It will make images pinnable, and they will automatically link back to your site. So if a soon-to-be bride or groom perusing your site likes an image, they can save it to their personal Pinterest account. If someone else sees that pin on their board, they will be directed to your site too, because that is where the first person got it from.
The last major thing you want to make sure of is that you are using keywords in your captions. Pinterest is more a search engine than a social network, and so just like you use SEO in blog articles, you want to make sure your captions contain searchable keywords.
People planning a wedding on Pinterest will be searching for certain things. Capitalize on those keywords to drive traffic to your pins and then to your website. If you are looking to really sink your teeth into using Pinterest for your business, a Pinterest and Instagram Master Class is available as part of our Wedding Business Success Course.
The Basics: Using Pinterest as Inspiration for Events
The most common way Pinterest is actually used by consumers is through inspiration and mood boards. People, especially those planning a wedding, are looking for inspo in every form they can find for their own big day.
Whether it’s what kind of bouquets are en vogue in 2021 or the top wedding colors other brides are using right now, potential clients want high-quality resources to pull from to design their wedding. A way to draw traffic to your site and services is to use Pinterest as an attention grabber.
This means having great photos and graphics that will draw clients in. Do your research into what is trending at the moment, what is popular and desirable. Checking out the competition and popular wedding boards is a great way to see what people are sharing, pinning, and saving. You don’t want to copy, of course, but market research is key to success.
One other thing you must never forget is to make sure those pins and boards always point back to you. You don’t want the bride hitting a dead end or for the link to point somewhere else entirely.
If a bride sees a gorgeous candle display that she must have, and when she clicks on it the caption mentions wedding planning services to achieve such a look, chances are she is going to check you out. After all, she must have that candle display.
How potential clients will find your pins again lies in the words you use in your captions. Target your language on each pin to a specific audience. Don’t use the same ones for each. You’ll need to really focus on the keywords for each individual pin. The upfront effort will have long-lasting rewards.
How to Market with Pinterest as a Wedding Planner
The first thing to truly understand about Pinterest is that it is not a social media site, it’s more of a search engine. People don’t go to Pinterest to see your catchy taglines. They’re there for the visuals, and that is where your priority needs to lie to really harness the marketing power of the platform.
If you want to share your budgeting services, don’t use photos of something unrelated like that boho chic altar picture. Maybe a graphic of florals, a camera, and some dishware with “How to Budget Your Wedding” on it. This way it is eye catching, gets to the point, and will naturally come up in searches.
Organic search is how most traffic works on Pinterest, and if you have unrelated content in certain searches, potential clients can become frustrated. While it is easy to get lost browsing Pinterest, people tend to be searching for specific things on the site.
Something you’ll want to keep in mind as you make pins and ads is cohesiveness in your image. You’ll want consistency in how your pins look. Pick brand colors and use them to complement your pins, and have the same style of pin, or at least similar enough that it becomes recognizable in your niche.
Introduce Yourself to the Pinterest Ad Manager
Pinterest has a great advertising tool for those with business accounts. If you have the budget to make ads, there are a multitude of ways to utilize the platform. Promoted pins will grab people’s attention first, and a whopping 61% of Pinterest users have purchased things seen on their page that have been promoted.
The Pinterest Ad Manager is very user-friendly and a great way to bolster your brand awareness in the wedding community.
Planning a wedding on Pinterest to Boost Your Wedding Coordinator Brand
At the end of the day, a goal should be for a bride to see a pin by you and recognize it. This might be from another pin she found or that a friend shared with her. It’s a long-term goal, but having a template and a “look” from the get go will get you there quicker.
Using Pinterest in your wedding planning business is a great way to showcase your creativity as a wedding planner. You can also find a whole new audience of brides-to-be. The more you can share and link back to your business, the more clients you have the potential to get. A lot of brides plan weddings on Pinterest. So let’s make some of them weddings that you’re going to plan as well!